Datavault AI Shares Soar 55% on Radio Ad Tech Deal
Partnership with ViBe 99.7FM to deploy AI-driven audio technology, aiming to revolutionize interactive advertising revenue for broadcasters.
Shares of Datavault AI (DVLT) skyrocketed more than 55% in active trading following the announcement of a strategic partnership to implement its AI-driven advertising technology with ViBe 99.7FM, a prominent radio station in Nevada and Northern California.
The rally was driven by news that Datavault AI's patented ADIO technology will be deployed in a mainstream broadcast media environment for the first time. The collaboration, structured as a one-year pilot program, is designed to create new, high-margin advertising revenue opportunities by transforming traditional one-way radio broadcasting into an interactive, two-way experience for listeners.
At the core of the deal is Datavault's ADIO platform, which utilizes inaudible sound tones embedded in radio broadcasts and live events. According to the , this technology enables the delivery of personalized content, coupons, and promotional material directly to a listener's smartphone without requiring any action from the user, such as scanning a QR code or tapping a link.
This partnership positions Datavault AI to enter the lucrative U.S. radio advertising market, which was valued at nearly $29 billion in 2025 and is projected to see significant growth. By introducing digital-style engagement and attribution to a legacy medium, the company aims to solve a long-standing challenge for broadcasters seeking to measure ad effectiveness and boost sponsorship sales.
ViBe 99.7FM, the partner in this initiative, is a leading electronic dance music (EDM) station broadcasting from Las Vegas. The station's focus on live events and a highly engaged audience provides a fertile testing ground for the ADIO technology's capabilities. For Datavault AI, a company specializing in AI-driven data monetization, a successful pilot could serve as a powerful case study to attract larger broadcast networks.
The significant investor response, reflected in the stock's sharp price increase and elevated trading volume, signals strong market confidence in the disruptive potential of Datavault AI's technology and its ability to modernize the broadcast advertising landscape.