Ferrari Sets 2030 Electrification Goal, Unveils First EV Plan
Luxury automaker targets 60% of sales from hybrid and electric vehicles by 2030, with its first EV priced over $500,000.
Ferrari NV, the iconic Italian luxury sports car manufacturer, has charted a new course for its future, detailing a significant strategic shift towards electrification. In a highly anticipated Capital Markets Day presentation, the company , mapping out a deliberate transition into the electric era while aiming to preserve its legacy of performance and exclusivity.
The Maranello-based automaker, valued at over $89 billion, is targeting a vehicle lineup composed of 40% hybrid and 20% fully electric models by the end of the decade. This move represents a landmark decision for a brand synonymous with powerful internal combustion engines. The remaining 40% of its fleet will continue to feature traditional gasoline engines, signaling a gradual, rather than abrupt, transition away from its core technology.
Central to this strategy is the planned launch of Ferrari's first all-electric model, slated for late 2026. The vehicle is expected to enter the market with a price tag exceeding $500,000, placing it at the very top of the luxury EV segment. This pricing strategy underscores Ferrari's commitment to maintaining brand exclusivity and high margins, even as it ventures into new powertrain technologies.
While the announcement marks a clear commitment to an electric future, some industry observers have noted a measured approach. The 2030 targets are seen by some as a strategic hedge, allowing the company to adapt to evolving market demands and battery technology advancements without abandoning its combustion engine heritage. This perspective suggests compared to some competitors who have set more aggressive all-electric deadlines. The plan reflects a delicate balancing act: embracing the unavoidable shift to electrification while catering to its loyal customer base that cherishes the signature roar of a Ferrari engine.