Tesla Cybertruck Sales Plunge 63% as Ford, GM Gain Ground
Tesla's electric pickup sales fall far short of forecasts, while competitors Ford F-150 Lightning and GM's Silverado EV post significant gains in Q3.
Tesla Inc. (TSLA) is facing mounting pressure in the electric pickup market as its futuristic Cybertruck posted a staggering 63% year-over-year decline in sales for the third quarter of 2025. The company sold just 5,385 Cybertrucks in the period, a figure that falls dramatically short of early production forecasts and stands in stark contrast to the robust growth reported by rivals Ford and General Motors.
The disappointing results signal a potential loss of market share for Tesla in what is considered a high-growth and fiercely competitive segment. While Tesla grapples with the Cybertruck's performance, Ford's F-150 Lightning set a new record, with sales surging to , firmly establishing its position as a market leader.
Meanwhile, General Motors also demonstrated significant momentum. Sales of its Chevrolet Silverado EV and GMC Sierra EV grew substantially, with GM's overall EV deliveries in the U.S. , positioning the legacy automaker as the second-largest EV seller in the country behind Tesla.
Analysts have expressed disappointment with the Cybertruck's sales trajectory, suggesting its unconventional design may not be resonating with a mainstream audience. The vehicle's performance has been described as "," raising questions about its long-term viability against more traditional electric truck offerings from established automakers.
The sales slump for the Cybertruck is particularly notable given that the broader EV market experienced a surge in demand during the quarter, partly driven by consumers rushing to take advantage of a federal EV tax credit before its expiration. This industry-wide tailwind appeared to benefit competitors significantly more than Tesla's pickup, highlighting the strategic challenges facing the company in a market it once single-handedly defined. Investors will be closely watching for commentary on the Cybertruck's production and demand during Tesla's upcoming earnings call.