Morgan Stanley to Offer Crypto Trading on E*Trade Platform
Wall Street giant signals deeper push into digital assets, enabling Bitcoin, Ethereum, and Solana trading for retail clients.
Morgan Stanley is making a significant move into the retail cryptocurrency market, announcing plans to enable trading for Bitcoin, Ethereum, and Solana on its popular E*Trade platform. The initiative, expected to launch in the first half of 2026, represents one of the most substantial endorsements of digital assets by a major Wall Street institution, potentially opening the door to a new wave of mainstream investors.
The move signals a deepening commitment to the asset class from the financial giant, which has been cautiously expanding its crypto-related services. , a crypto and stablecoin infrastructure provider, highlighting the importance of specialized technology partnerships in bridging traditional finance with the digital asset ecosystem.
Jed Finn, head of wealth management at Morgan Stanley, emphasized the strategic rationale behind the integration. In a statement, he noted that clients should have seamless access to digital, traditional, and cryptocurrencies within a single, unified ecosystem. This client-centric approach aims to remove friction for investors interested in diversifying into digital assets without leaving their primary brokerage platform. The firm has also indicated it may expand its offerings to include other digital assets and wallet services in the future.
This development follows , demonstrating a consistent strategy to embrace regulated crypto products. By adding direct trading of major cryptocurrencies, the bank is catering to rising client demand and positioning itself as a key player in the evolving financial landscape. is viewed by many in the industry as a bullish signal, underscoring the long-term viability and growing acceptance of cryptocurrencies within institutional finance.